Smartron Announces Partnership with Eros Now

Dated: June 14, 2017

Global technology OEM company and a premier IoT brand Smartron has announced a strategic partnership with Eros Now to provide its extensive entertainment repertoire to Smartron customers. Through this partnership, users of Smartron devices will be able to experience seamless entertainment content which is deeply integrated into the *tronXTM and suggests recommendations based on deep learning. This exclusive partnership will provide two months’ free vast repository of movies to all Smartron users in multiple languages that can be accessed through the cloud platform, tcloud.

“Improvement in mobile devices technology and internet connectivity have provided the viewers with the option of accessing digital media content on the go. Consumption of video content has shown a steep rise in India over the years and our partnership with Eros Now will prove beneficial in bringing together highly intelligent, customised and seamless entertainment experience through our tronXTM platform on all our smart devices. This is just the beginning of ushering in the era of simplifying the IoT experiences for our consumers,” said Mahesh Lingareddy, Founder and Chairman, Smartron.

Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital, said, “With high smart phone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere.”

The smart phone user base in India reached 300 million in 2016 with the market growing by 18% as per a report by Counterpoint’s Research, paving the way for India to become the second biggest smart phone market in terms of active unique smart phone users. Another report by Cisco India states that video content will account for nearly 50% of data consumption in India by 2018, and will hit 72% by 2020.

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