Publicis Groupe Forbids all of its Agencies From Participating in Award Shows in 2018

Dated: July 01, 2017

Publicis Groupe has decided to abstain from award shows till August 2018. The company has decided to divert its promotional budgets to launch Marcel, a professional assistant platform powered by artificial intelligence and machine learning in June 2018. Publicis Groupe will resume its participation in industry events in September 2018.

Marcel will be a professional assistant platform powered by artificial intelligence and machine learning, that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients' needs, connect people, and unleash creativity while harnessing the power of the group's data spine to drive business solutions.

Marcel's features are inspired by the results of Publicis Groupe's global talent survey conducted in 2017, revealing authentic insight about how the people within our company want to work in the future. Marcel will give Publicis Groupe newfound opportunities to connect diverse and extreme skillsets seamlessly, designers with data scientists, robotics with retail specialists, consultants with creators, the possibilities are endless, business solutions infinite, all at the service of our clients.

Publicis Groupe Spokesperson, says in a press release, "Marcel was officially announced this week to all of Publicis Groupe and the reaction is very positive. Everyone who believes in the Power of One and increased collaboration between solutions to improve our offering to clients is naturally behind this. We will be pausing investment on awards and shifting focus for 365 days. We have a strong creative heritage and benchmark for all our agency brands. And this platform will unleash an even higher level of creativity for our future. This is a global initiative of all regions."

Arthur Sadoun, chairman and CEO, says in a press release, "Marcel is another milestone in our ambition to become a platform at the service of our clients. Make no mistake, it is an operational transformation. We are one of the last industries that has yet to unleash the power of every individual thanks to technology. It's time to draw a line in the sand for our people."

Carla Serrano, chief strategy officer, says in a press release, "We are applying the strategy we recommend to our clients to ourselves - future-proof your business by delivering valued experiences to your clients, your partners and especially your employees. With Marcel, every person that works at Publicis will come face to face with their best work."

Mark Tutssel, creative chairman, Publicis Communications, says in a press release, "Marcel is a platform for talent and creativity without borders. It unleashes the collective creative firepower of the Groupe, and is a springboard for the infinite potential of ideas."

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