FOR A BETTER METRO READING!
By: Creative Brands News Service Dated: August 28, 2015
An effort to make people enjoy Indian literature; reading books of worth, lead DMRC for a joint initiative with Sahitya Akademy to open bookshops in Metro station premises. The first bookshop of the Sahitya Akademi is at the Kashmere Gate Metro station. And now the the second one opened at Vishwavidyalaya Metro station.
The idea of this initiative is to promote the Indian literature by providing quality books in Indian languages published by the Akademy and also to cultivate reading habits among Metro commuters.
The Metro passengers can avail 15% discount on the books purchased from this book shop by showing their Delhi Metro Smart Card. Limited edition of DMRC publications will also be made available for sale from the Metro book shop.
DMRC in recent times has taken up the initiative of tying up with various government bodies like National Book Trust, Delhi Tourism, Sahitya Akademy, India Habitat Centre and Ministry of Textiles authorizing them to use the Metro premises in such a way that they are treated as a hub for promotion of Indian Art, Culture, Literature, Craft and Tourism.