Dated: August 28, 2015
Every Indian festival is an opportunity for the publishing industry to earn some extra revenue. Look at the India Today group. They closed down the Malayalam edition sighting some profitability issues. And now, after several months they have come out with an Onam Special Supplement in Malayalam! Just to make money!
Every publication in Malayalam has their own Onam Special Supplement. It has been a routine for them to work on special supplements targeting festival seasons. But now with competition growing, lot of marketing innovations has to be adapted to please the readers. The Mathrubhumi Onam special supplement is packaged in two volumes along with packets of 50g Melam Sambar Powder and 15g Medimix Clear Glycerine Face Wash, all for rupees sixty! Is it really working?
"Well, it does not! We want quality content. Not these marketing gimmicks!" a reader voiced out his concern. "The need for quality content is growing. It is time for the publishing industry to look at this aspect and reorient their marketing strategies." he added.