The Hindu plans for Mumbai
By: Creative Brands Bureau | Mumbai Dated: September 07, 2015
It makes business sense to have an edition in Mumbai for any newspaper in India. And now it is The Hindu planning to launch their Mumbai edition soon. They have hired Sachin Kalbag of Mid Day to look after their edition as its Resident Editor.
The Hindu’s editor Malini Parthasarthy says that the Mumbai edition will have more lifestyle and entertainment content which will attract the young readers. There will be special supplements supported by the advertisers aiming at the seasonal trends. She added.
The Hindu has been operational for 137 years but it comes to the commercial capital of the country only now. And with its Mumbai edition launch, they have decided to step out of their comfort zone for some serious business. In Mumbai it is said that the Times Group has a strong grip. The only other paper that challenged Times of India with considerable success in Mumbai was DNA.
For several years The Times of India and Hindustan Times had a mutual understanding of staying away from each other’s territories, which was broken when TOI launched an edition in Delhi, after which TOI began to expand rapidly in the 1990’s. It’s since then all the media houses have expanded beyond their traditional strongholds.
The Hindu is still one of the dominant newspapers in Chennai and all major parts of the South. So walking towards a completely new market is going to be tough for them. Mumbai is considered India’s largest advertising market and thoroughly competitive and saturated newspaper market. Entering a new geography means a lot of money and advertiser interest.
The daily claims to have a readership of 22.58 lakh and counting with its Mumbai edition. They currently print 17 editions across eight states. (Coimbatore, Chennai, Bengaluru, Hyderabad, Madurai, Noida, Vishakhapatnam, Thiruvanthapuram, Kochi, Vijayawada, Mangalore, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad and Kozhikode.)