NDTV refocusing on Indianroots!

By: Creative Brands Bureau | New Delhi             Dated: September 11, 2015


NDTV’s fashion ecommerce business venture Indianroots.in has been turning heads with its immensely influencing outdoor advertising. You spot their hoardings all over the city. The advertisers have cleverly set huge bill boards at the overcrowded metro stations in NCR and Delhi.

They have been successful with these advertisements as they are able to grab the attention of their target audience, the young metro travelers.

“Well, after seeing these beautifully designed bill boards we are logging in to the site to see what innovations they are trying to implement. If we like it, there is a chance that we will start buying!” Swati Saxena, a Delhi University student commented.

Indianroots is all Indian – from Indian designer wears to Indian ethnic wears, Party wears to Bollywood fashion is also encouraged by Indian roots. At the Indianroots blog you can read about all the latest Indian trends - the latest saris; the most beautiful lehengas; the best Indian menswear and even ethnic Indian home products. Also browse through ethnic Indian pictures, Bollywood gossip, celebrity style, how-to-videos and Indian travel tips that help you learn more about India.

Indianroots.in also gives an opportunity to all those NRI’s out there who have been missing out on their native country to get a piece of their country on this website. When our family and friends abroad talked about missing Indian television - the soaps, the dramas, the news, the hindi movies – it made sense for us, NDTV, as broadcasters, to extend our television channels' distribution across continents. When thought of what else could they be missing from home… and then it struck us. It was all the small things that make Indian. The big red bindis, intricate embroideries and hand spun silk. These small unique things make us Indian.

How many of you out there knows to perfectly drape a saree? You still face troubles. The troubles end at this portal where there are blogs and videos on how to perfectly drape a saree and many more. Did you know that a saree can be draped in over 100 different styles? That almost 20 meters of fabric is required for a traditional 8 kali lehenga or that it can take up to 6 months to weave one Patola saree? Also, personalities like the Beatles and James Bond have been spotted wearing India's legendary Nehru Jacket. Astounding isn't it?

Driven by this vision to connect or reconnect Indians to their roots, Indianroots travelled across the country to bring together some of the best Indian designers, the finest traditional weaves and the brightest Indian colours. An NDTV venture in partnership with India's best designers and finest craftsmen, Indianroots delivers heritage and style like never before. With a handpicked selection of high-end designer wear, hand crafted home linen, exquisite accessories and more, we are a selectively curated marketplace where global Indians can come together to shop, share and fall in love with the best ethnic products our country has to offer.

Like the famous Banyan tree which forms their logo, Indianroots hope to spread our roots by delivering the best Indian heritage and culture around the world.




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