Why So Sweet?
By: Creative Brands Bureau | New Delhi Dated: September 16, 2015
Like all festive seasons, Kurkure has brought out their own signature styled campaign this season too. This campaign focuses on encouraging people to come out of their fake, artificial sweetness and embrace their chatpata nature.
Staring the same kurkure family, Parineeti with her trademark mischief, Boman Irani and Ramya in their inimitable style. This season PepsiCo decided to cross the language barriers as the campaign has been shot in Hindi, Bengali and Tamil.
‘Kurkure has always endeared itself to consumers with its infectious transformational spirit that has given families a strong reason to have fun together. This year our campaign encourages one and all to shed the usual formality and sweetness with a dose of chatpatapan that we are sure will strike a chord with consumers.’ Said Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India.
Speaking about the creative thought behind the ad films, Babita Baruah, Senior VP & Business Head, JWT India said, “Kurkure has always been at the forefront of coming up with quirky ideas that relate to our everyday lives. The latest Kurkure TVC captures the essence of Indian festivities and the moments shared together with families in a fun way.”
The limited edition gift packs will be available across retail outlets and are priced at Rs.60, Rs. 90 and Rs.120 respectively.
Kurkure will also be launching special edition Kurkure gift packs during Diwali. Available in all modern trade, traditional trade outlets, consumers can also order their Kurkure Gift Box on Amazon.in. The campaign is supported by a 360-degree marketing plan across TV, Print, On- ground and Digital.