Designing Business Models Workshop at NID

By: Creative Brands Bureau | Ahmedabad             Dated: September 18, 2015


The National Institute of Design (NID) will be organising a three day workshop on “Designing Business Models" from the 26 to 28 October 2015. The main objective of this three day workshop is to expose the participants to provide better services, re-imagining Business Model; a key for larger sustainable competitive advantage. Each business model accentuates different characteristics and competes on different aspects, being able to understand a Business Model is very crucial these days. The business model of any service is a simplified representation of its business logic. A business model is a description of how a business intends to operate, how it makes money or delivers value, and what it does and does not do.

Participation will be limited to a maximum of twenty based on first come first serve basis. Anybody from the creative field is welcomed, including designers, managers, social workers, professionals and students will benefit from this program. Others desiring to increase their sensitivity and creativity are also welcome, all that is needed is an open mind.

There is a wide range of objective list for this business model designing workshop, enabling the participants to look at the business model and see how important elements are worked upon. Achieve higher quality discussions among teams to create a common and visible language to design and communicate new business models for the organization.

This workshop would focus on the issues relating to the development of new business models. In particular, the workshop would delve on Value Proposition and Customer Segments in detail as main components of the business model design. The workshop will help participants to describe business models in a synthetic way.

Professor Bhavin Kothari, Associate Senior Faculty with Strategic Design Management discipline at National Institute of Design will be the anchor faculty for this workshop. He is mentor for the Intellectual Property Rights Cell at NID. He was heading International Center for Indian Crafts at NID in the past. Prof Kothari is a quali ed Engineer–Planner from CEPT University and has pursued another master in Patents Law from NALSAR University. Prof Kothari has generated special interest in crafts and related areas. He has been instrumental in facilitating and generating IP awareness in designer fraternity in general and at NID in particular. Prof Kothari has been instrumental in revamping Strategic Design Management curriculum at NID besides developing, strengthening and delivering it. His professional and research interest is focusing on Designing Business Models for the Creative Industries at present. Professor Kothari is innovation specialist and mentoring corporates on strategically designing their organisations imbibing ‘Design Thinking’ and ‘Innovation Management.’

NID is recognized by the Department of Scientific and Industrial Research under Ministry of Science and Technology, government of India, as a scientific and industrial design research organization. The Industry and online programmes at NID integrates design knowledge and education with the varied segments of the industry, commerce and service sectors.




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