Arijit Ray is here with his new creative communication agency Paperboat Brandworks
By: Creative Brands Bureau | Mumbai Dated: September 25, 2015
Arijit Ray, the innovative advertising personality has launched a new creative communication agency which he named Paperboat Brandworks with partners Arindam Sengupta and Raju Gondhlekar. Ray has been in the advertising and communication industry for more than two decades.
Arijit always had the opportunity to experiment on brand strategy innovations as an expert. Led teams on strategic telecom mandates at Saatchi & Saatchi, across offices in Asia. He worked extensively on automotive brand launches, repositioning projects and product technology concepts across agencies. He was also the network lead for India at Saatchi & Saatchi global knowledge sharing network, I-site.
At Dentsu, Ray handled five offices. The popular portfolio his team handled were of TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army and Lia Agarbaties.
Paperboat Brandworks will be based in Mumabi, and has already signed up with an international office supplies brand, a player in the travel space, a fashion retail and a premium lifestyle brand.
"The real marketing communications to the fragmented and digitally immersed consumer is getting complex and that is where our collective advertising and communication sense will kick in. We can tap into our experience to building creative brand solutions that are rooted, relevant and evocative and effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more” Arijit Ray explained his vision on Paperboat Bandworks.
According to Arijit Ray, the joy of floating a paperboat in his childhood days influenced him while selecting a name for his creative communication agency.