Ralph&Das will focus on innovating content with quality
By: Creative Brands Bureau | Bengaluru Dated: September 28, 2015
Anil Ralph Thomas, former McCann South regional creative director and Kaustav Das, former Ambience Publicis EVP-South have partnered to launch Ralph&Das, a creative agency based in Bengaluru.
Thomas is expected to come on board shortly, moving from his current position of CCO at The Thinking Machine, Asia. After his exit from Ambience Publicis in September 2013, Das served as a consultant to Bengaluru-based Fisheye Creative Solutions until March this year.
Online jewellery store Bluestone.com was the first client to come on board. The truly romantic ad of Bluestones.com is hit among the youngsters.The agency has also worked with Babyeoye.com on their Independence day video project.
"We want to settle our team first and then start working on projects. This will help us maintain our quality" explained Das. A team of 16 are in place.
Both Das and Thomas are good at client servicing and account planning. They were colleagues once, in Bengaluru.
"The next generation will always focus on developing quality content. The days of big-budget films is coming to an end. We are at a time when say a set of low-cost films will proliferate into Social Media and TV channels. That's a direction we also looking at", he added.
Besides Thomas, there is another ECD on board who is also a film director. Das noted: "We will never get into film production, but will certainly have content production capabilities. We already have the directorial capabilities. We will have social content capabilities in-house."