Google's 'India in a day'
By: Creative Brands Bureau | Gurgaon Dated: October 01, 2015
Google India has invited everyone to film a day of our lives on October 10th and submit it to them, to be called ‘India in a day’. It is going to be a user generated film all about India, shot in a single day by the contestants.The film project aims to capture the essence of evolving India over the period of 24 hours and then make a feature-length documentary out of it. Google has roped in prominent filmmakers like Ridley Scott, Richie Mehta and Anurag Kashyap for the project.
This is a unique project from Google India asking people across India to pick up their camera and capture a regular day in their lives, in a way that showcases the varied hues of India.
"India stands at a unique moment in its history: a time of great change, sparked by technology with the smartphone revolution transforming every aspect of our lives, from the mundane to the profound. We are very excited to partner on this project to help showcase the story of evolving India and look forward to sharing this experience with everyone," Sandeep Menon, director marketing, Google India said.
The interested participants are required to shoot a video and upload their footage on their website by October 10th. The selected videos will be a part of a user generated feature length documentary shot in a single day on ‘Life in India’ scheduled for release in 2016. Moreover, selected filmmakers will also be credited as co directors in the full length feature.
Richie Mehta of ‘I’ll Follow You Down’ fame will be directing the documentary. "This project is so personal to me, as I believe film is a perfect way to showcase what makes India so extraordinary. I hope people take this opportunity to be honest, fun, and revealing. To dispel the myths of India - or confirm their truths. It will be a thrill to discover," said Richie Mehta.
Meanwhile, Ridley Scott and Anurag Kashyap will be executive producers on the project.
"India in a Day offers a unique opportunity for anyone and everyone across India to grab a camera or a phone and get out there and capture something. It doesn't matter how small or personal it is - from riding a bike to calling your mum. It just simply needs to bear witness to what life is like in today's India - that's magical enough," said renowned English film director and producer, Ridley Scott of Gladiator, The Martian fame.
"We want to tell the story of India in a single day, and we want you to help. You can grab your camera and capture anything and everything around you. Film anything. But most of all make it personal. Make it your point of view. Tell us what you love, what you hate, what worries you, what you hope for, what you want to change," said Gangs of Wasseypur fame Anurag Kashyap.