WAN-IFRA Workshop on 'Increasing Readership'

By: Creative Brands Bureau | New Delhi             Dated: October 03, 2015

WAN - IFA

Increasing readership is one of the main challenges faced by all publications. Readers play a more important role even after efforts are on to increase circulation on one side. Newspapers have tremendous opportunities to increase readership through improvements in content, brand, service and culture.

WAN-IFRA is organising a two-day workshop on 'Increasing Readership' at Holiday Inn, New Delhi International Airport on 3rd and 4th of November 2015. Dr. Gerard van der Weijden will be the workshop leader. He is a Dutch citizen living in Belgium. After many years of working for the national Dutch Newspapers in Education (NIE) programme, he is now involved in a multitude of youngI reader projects all over the world. He is the inventor of ‘The Reading Passport’, ‘World Newspaper Reading Passport’ and ‘World Football Reading Passport’ which are used globally.

Publishers now have to adapt to the changes in the demographics and reader habits. The participants will leave the workshop with practical, directly applicable adaptations, improvements, ideas and projects. The core notion of the event is understanding ‘Reader Behavior’. The participants will look at successful readers projects and various engagement strategies executed by publishers around the world.

CB

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