Red Bull Media House Selects Shutterstock as Exclusive Distributor of Exceptional Video Collection
Dated: October 06, 2015
Shutterstock and Red Bull Media House agree to market and license a remarkable video collection filmed at some of the most remote locations around the world. Customers of Shutterstock will have access to thousands of rare aerial, time-lapse, slow motion, adventure, wildlife and landscape footage, all with the simplicity of a royalty-free license.
The high-quality HD and 4K video clips are captured using advanced camera technology and stabilizing systems, offering customers exhilarating visual content.
"Red Bull Media House is world renowned for its storytelling and high-quality content," said Aditi Gokhale, Shutterstock's Chief Marketing Officer. "We are excited to offer this unique collection of footage under a simple license to enhance the visual storytelling for marketers, producers and creative professionals around the world."
In addition to the distribution partnership, the companies agreed to a co-marketing initiative, merging the distinct worlds of each brand through a unique series of videos highlighting dynamic "Point of View" footage. World class athletes featured in Red Bull Media House productions will show the world through their eyes, taking viewers on a visual trip around some of the world's most extreme environments. These videos will be captured with state of the art POV camera technology and will be produced and distributed on the global platforms redbull.com and shutterstock.com as well as on both brands' selected social media platforms.