The Streamy Awards coming to India
Dated: October 07, 2015
Tubefilter and dick clark productions announced that they have partnered with Culture Machine for the first internationally localised version of the Streamy Awards, which honor the best in YouTube, Facebook, online video and the creators behind it. The awards show will be produced for audiences in India and South Asian territories including Bangladesh, Pakistan, Sri Lanka, Nepaland Bhutan.
"Online video and digital entertainment is indeed a global phenomenon that has brought us closer than ever before, but the world still remains a mosaic of many diverse cultures and the creative communities that surround them," said Streamy Awards creator Drew Baldwin. "From the beginning, the Streamy Awards have always strived to showcase digital entertainment to broader audiences, and our partnership with Culture Machine marks an important first step in our mission to celebrate excellence in online video, no matter in what part of the world it is made."
"Our partnership with Culture Machine represents all of the elements we feel necessary for success in localizing the show," said Mark Rafalowski, EVP, International Distribution, dick clark productions. "Digital networks and traditional media companies recognize the Streamy Awards as a truly unique program that bridges media consumption patterns across multiple demographics."
"The prestigious Streamy Awards are a perfect fit with Culture Machine's vision of creating entertainment for the Internet generation," said Sameer Pitalwalla, CEO and Co-Founder of Culture Machine. "The South Asian market is amongst the top 3 Internet markets in the world, and our partnership with Tubefilter and dick clark productions is a step towards providing a platform that recognizes achievements for those pushing the boundaries of entertainment on the Interwebs."
The international partnership was announced at MIPCOM, the year's most anticipated global market for entertainment content across all platforms, where Tubefilter and dick clark productions will continue to pursue the development of localized versions of the Streamy Awards for additional international territories in the next year.
The first-ever live television broadcast of The 5th Annual Streamys Awards were hosted by online video sensations Grace Helbig and Tyler Oakley, and took place from the Hollywood Palladium on September 17, 2015. The show aired on VH1 and its digital platforms, and was simulcast in Canada on Much and Bell Media networks including CTV.