4A's Jay Chiat Awards for Mullen Lowe Lintas Group
Dated: October 08, 2015
India made its mark at the much celebrated global platform for strategic excellence - 4A's Jay Chiat Awards. Mullen Lowe Lintas Group India got two awards, at an event in New York City. It is the first time that works from two Indian companies, Havells and Idea Cellular, won at this award show.
India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No Ullu Banaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze. A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.
Commenting on the agency's win, Joseph George, group CEO, Mullen Lowe Lintas Group, said, "Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients' ROI and wins like this go a long way in further strengthening our belief in this obsession."
"We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we're glad to have emerged winners for our entries on Havells and Idea Cellular," added S Subramanyeswar, national planning director, Lowe Lintas.