Facebook unveils lead ads in India, extends it to 100% of advertisers globally

Dated: October 09, 2015

Facebook Lead Ad

Facebook has announced that lead ads are now available to 100 per cent of advertisers globally. Lead ads simplify the mobile sign-up process, helping businesses to connect with people interested in getting more information from them, in a privacy-conscious way. Leads ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses. Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or more information about their product, lead ads simplify the mobile sign-up process, helping businesses hear from people interested in more information.

"Lead ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested lead ads saw amazing performance, including significant reductions in cost-per-lead for their campaigns. We are thrilled to make lead ads globally available and introduce new features such as CRM integration," says Paresh Rajwat, product manager, Facebook.

Each lead ad form offers both standardized and customisable fields. Advertisers can also include a customisable disclaimer. To creating lead ads, businesses have to choose their ad creative, set the targeting and bidding type and then customise the form fields.

Lead ads help many types of businesses connect with the people interested in their products and services. A bookstore could use leads ads to promote a book on pre-sale, while an automaker could encourage people to get a quote on a car.

Advertisers with the Facebook pixel implemented on their website can set lead ads to be shown to people who are likely to sign up for information and are also able to measure cost-per-conversion from lead ads. In the coming weeks, leads ads will be available in new formats, including video and carousel, and also available on desktop, so businesses can collect ads from people on any device.

CB

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