Amazon India Fashion Week is attracting the youth crowd

By: Shajan C Kumar | Reporting Live              Dated: October 09, 2015

Amazon Fashion

Winter is gently entering Delhi and here comes once again the Amazon India Fashion Week Spring Summer '16 in association with Maybelline New York. This time, it is happening at the NSIC Grounds, Okhla, New Delhi from Oct 7-11, 2015. Being Asia's largest fashion and trade platform, it will offer thought-provoking ideas through conversational pieces of fashion in an attempt to handcraft it for a global audience by creating timeless portraits. This in turn, will make the `Made in India' label a visual documentation of what lies at the core of our aesthetics.

This season's edition has an impressive list of 115 established style gurus as well as greenhorns, from all across the country. There are 30 runway shows, which engineers a unique language, dripping with indigenous crafts, modern luxury and counter-cultural influences. Mirroring what young India aspires for, as the new 'cool' meets engaging authenticity, this edition has over 100 designer stalls at the exhibit area.

The Fashion Design Council of India (FDCI) is known for its precision in scoring untapped potential and for giving new-found creative geniuses a lucrative opportunity, catapulting them to fame with a contextual offering which reflects changing India's utilitarian needs. 

"This five-day multi-layered kaleidoscopic event introduces the best Indian fashion has to offer, it creates a mood board for what is to come, as young as well as established designers curate a powerful and wondrous vision. It is a delightful fresh perspective which is infused with vitality and elegance. Fashion, the highest form of self-expression is not just about undiluted glamour, but also remembering those who contributed to its growth and evolution. That's why we have a photo exhibition, which pays homage to ace lensman Prabuddha Dasgupta, as well as a 'Fashion Forward' Talks, which will see industry leaders in conversation about upcoming trends and what influences fashion, this edition" said Sunil Sethi, President, Fashion Design Council of India. 

"An exciting part of this season will be the presentation of the Spring/Summer 2016 Global Trends report. The report presented by WGSN, a world leader in fashion trend forecasts services will focus on the play of global trends report, is another first in India and we hope it will serve to inspire future product lines that match the aspirations of our customers" explained Amit Agarwal, Chairman, Amazon India.

Catriona Macnab, WGSN Chief Creative Officer offered the insights relevant for India for womenswear in a very impressive way. Her presentation was to the point explaining the colour moods and textile styles which you can see in next summer season. According to her, the variations of pink shades, beach and earthy colours will shine. 

Narendra Kumar, Creative Head, Amazon Fashion explained the need of better fashion forecasting as it will make or break the ecommerce business. The new generation will not wait for anything. "They love speed! And we have to go with them!" he added.

FDCI has integrated designers from various states, cities and towns of India into one cohesive body guiding them towards sustainable growth. Understanding the complex crafts of the country, it works with textile designers closely to create a unique handprint. With its unerring prism, it sets superlative quality standards, sparking a revolution towards 'fashion with a soul' tying up with various CSR initiatives. 

CB

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