Apple stores are coming to India
Dated: October 12, 2015
The Apple stores will maintain the same global design design, furniture, fixtures and lighting and the sales staff employed in these stores will be trained directly by the company as well.
Apple stores are coming to India, finally. The company has partnered with Croma, a retail network chain that is backed by Tata for debuting in India. Tata-owned consumer electronics chain Croma will host Apple at six of its locations as a pilot. All set to open for Diwali, the Apple stores will be 400 – 500 square feet in area. They will set up at five Croma stores in Mumbai — Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar while in Jayanagar Croma store at Bengaluru. The Apple stores will maintain the same global design design, furniture, fixtures and lighting and the sales staff employed in these stores will be trained directly by the company as well.
"We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it," said Avijit Mitra, chief executive officer of Infiniti Retail, which owns Croma. "These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products."
Apple hasn't been able to set up its own stores because of mandatory local-sourcing norms for single-brand foreign direct investment in retail, it is said. Going the Croma route gives Apple the opportunity to control the consumer experience without jumping through the bureaucratic hoops.
They have also accelerated the launch of new phones. Sales of the iPhone 6s and 6s Plus will start onOctober 16, just three weeks after the US. Plans are also to launch Apple Watch in India by Diwali.
Apple sold 1.7 million iPhones in India between October 2014 and September 2015, the company's financial year, compared with 1.1 million units in the year-earlier period, according to market tracker Counter-Point Research.