Gear up for Digital Media Asia 2015

Dated: October 14, 2015

Digital Media Asia

Digital Media Asia has since its launch in 2009 grown to become the largest new media conference dedicated to the publishing industry in Asia. The three days of inspiring presentations, practical workshops, and innovative sessions will begin at The Mira Hotel, Hong Kong on November 17, 2015.

In the fast changing digital media business environment it is often difficult to define priorities and decide on which projects it is vital to concentrate resources. Is it more urgent to develop your online video offering? To make your website more mobile friendly? To launch a native advertising unit, or to improve your reach on social media platforms?

Suzy Hay, Global Director of Content Partnerships, The Guardian, Anjali Kapoor, Head of Digital, APAC, Bloomberg and Yumiko Ono, Asia Digital Editor, Dow Jones will be leading the workshop. 

Suzy joined Guardian News and Media two years ago as Global Director of Content Partnerships. She is responsible for leading the partnerships, content syndication and distribution teams; with an emphasis on managing the global partnerships with leading digital platforms. Prior to the Guardian, Suzy gained over 15 years experience in business development and partnership roles at Apple, Microsoft and Yahoo, along with a number of key startups including Overture and OpenX. 

Based in Hong Kong, Anjali is responsible for overseeing the execution of Bloomberg's digital strategy in Asia. She was previously Director of Digital News Strategy at The Globe and Mail in Canada.  She also held the position of Director of Product & Editorial at Yahoo! Canada, where she was responsible for overseeing the overall content strategy and business goals of core digital products.  

As Dow Jones' Asia Digital Editor, Yumiko Ono oversees the Wall Street Journal (WSJ) video and social-media teams in Asia and is responsible to grow their audience in the region. She also assists with the overall management of operations across the Asia newsroom. Yumiko was previously Dow Jones' Audience Engagement Editor and, as such, she was focusing on social media, SEO and new content in order to make the WSJ stories reach a wider audience in Asia in English, Japanese and other local languages. 

WAN-IFRA's Digital Media Asia 2015, will offer unique insights on how the Guardian approaches partnerships with social and search platforms, digital pure-players and technology suppliers. The workshop will also introduce the Guardian's new membership model and how this presents an opportunity to forge stronger relationships with readers.

With the launch of Bloomberg Business -- its new flagship digital destination -- Bloomberg aims to build the leading, next-generation media company for global business. The mobile-first site is powered by a new cutting-edge, custom technology platform developed within Bloomberg. 

As for The Wall Street Journal, its leadership in digital media innovation is a constant source of inspiration for the news media industry worldwide. 

CB

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