It's 'All About You'
Dated: October 18, 2015
After Alia Bhatt’s special clothing line for Jabong, actress Deepika Padukone has launched her own exclusive collection for another e-commerce portal, Myntra. The brand will be launched in Delhi on 20 October. The entire range of apparel will be available exclusively on the Myntra app.
Padukone said, “All About You, just as the name suggests encourages girls to just be themselves. I am eagerly looking forward to unveiling the brand on 20 October and am delighted to partner with India's foremost fashion destination, Myntra.”
Speaking about the brand, Ananth Narayanan, CEO of Myntra, said, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that she is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that ‘All About You’, will be an instant success across the country.”
With increasing internet penetration on the back of expanding smartphone users, the demand of online shopping in Tier 2 and Tier 3 cities are growing rapidly. To improve reach to the fast expanding customer base, Myntra has also tied up with India Post to cater to customers in smaller cities. India Post has a network of 1.5 lakh post offices with an employee base of around 5.5 lakh. From the hills of the North-East to the small town in Kerala, Myntra is always looking to spruce up its services as far as last mile delivery is concerned.
For the online stores in India, delivering orders to every possiblie location is important. For many reasons it is a challenge too!