BBC Dunia launches on ETV and bbchindi.com
Dated: October 19, 2015
A new BBC Hindi TV news programme is being launched on ETV network in India and on the BBC Hindi website bbchindi.com. The Monday-to-Friday global news programme BBC Dunia brings original BBC stories in Hindi, with a focus on international content that resonates with the Indian audience. The 10-minute-long is being broadcast at 9.20 pm across the Network 18-owned ETV network channels - ETV Rajasthan, ETV Uttar Pradesh and Uttarakhand, ETV Bihar and Jharkhand, ETV Madhya Pradesh and Chhattisgarh, ETV Haryana and Himachal, and ETV Urdu, from Monday to Friday.
BBC Dunia is a fast-paced, dynamic 10-minute news programme with a special appeal to young viewers, delivering the BBC’s take on global events of the day - be it politics, science and technology or culture and entertainment - and looking at how global events impact India and the wider region. Delivering world-class news coverage from the BBC, with exclusive BBC news features and original BBC pictures, the programme draws on the BBC’s newsgathering presence across the world, bringing the viewers the BBC’s insights and expertise.
Earlier in 2012, BBC World Service and ETV had partnered to showcase a weekly BBC Hindi TV programme called 'Global India'. On the content of 'BBC Dunia', Juliana Lootty, Asia editor, BBC World Service, says, "It is fast-paced and dynamic - we have been keen to make it of special appeal to younger audiences. The content of the programme draws on BBC's newsgathering presence across the world, including India of course - reports of the global events of the day, from politics to science, technology and culture. The premise is to look at how global events impact India and the wider region."
On the roadmap for BBC Hindi in the year ahead, Lootty says, "We are committed to our audiences in India where, in addition to BBC Hindi, they can also access BBC Tamil, English, Urdu, Bangla and Nepali language services. We are always on the lookout for the best ways to serve these audiences on the platforms of their choice. The launch of 'BBC Dunia' as a Monday-to-Friday TV news programme is an excellent example of how we keep exploring the best ways to deliver our news content to Hindi-speaking audiences. Our other major focus is expanding the BBC Hindi digital offer. We have pioneered the use of the instant-messaging platform among Hindi-language news providers - the BBC Hindi content is available via chat apps such as Line and WeChat."
BBC Hindi's editor, Tyagi, adds, "Based on our understanding of our audiences - especially younger ones - we have created a format with pace that will help us give them everything they need to know about the world around them. We all hope they will join us for this dynamic and comprehensive roundup of key news stories of the day on ETV."