Celebrity Chef Sanjeev Kapoor launces his Stylish Range of Houseware Products
By: Amith Rahul Dated: October 26, 2015
India’s most celebrated Chef Sanjeev Kapoor brings premium house-ware products to the Indian households this festive season. Translating the love for food from his millions of followers, Chef Kapoor introduces for the first time ever a stylish range of house ware products under the brand Sanjeev Kapoor, which will be made available at Select stores of Homestop across the country.
“We are extremely proud to have launched the premium range of house ware products at Homestop, which is a leading specialty retailer in the house ware segment. With the modern day consumer looking to enhance their dining experience, this is the perfect season to wow their friends and family with world class products that are made of the best quality materials. I have had the opportunity to witness not only the changing food preferences of the Indian consumer, but also their changing preferences with regards to house ware products. Keeping this in mind, we have weaved in the lifestyles and fashion elements in our newly introduced Homes Fashion Product Range, which include color coordinated kitchen and Table linen that will definitely appeal to every Indian household.” Said the celebrity Chef.
Considered as an authority in the culinary world, Chef Sanjeev Kappor foresees a huge opportunity within this segment. Going forward, the brand aims to bring increased knowledge about the need for quality house ware products amongst Indian consumers as well as highlight the health element within the same. The brand Sanjeev Kapoor is committed to improvise and transform the entire kitchen and Dining experience of modern day consumers by developing quality products that are trendy, aesthetically suited to modern settings, functionally more effective and safe.
“Brand Sanjeev Kapoor is the most authentic brand for every Indian kitchen as the Chef is known by every house maker and his name itself brings credibility and assurance. We are excited to world with the Sanjeev Kapoor Brand and aim to r provide customers with a complete experience in kitchen and table products at one place, under one brand. The interesting and classy pieces will certainly raise the standard of cooking in every house and create an organized look in the kitchen and dining space.” Commented Mr. Rajiv Merchant, Co- founder & MD, Tangerine, Who has been responsible to bring Chef Kapoor’s ideas into real products.
The next most awaited launch by SK brand is an exclusive range of Fine Bone China tableware. This range is based on evolving color trends and the products are carefully handcrafted in Jaipur, Rajasthan by skilled artisans. This range is developed in collaboration with leading Fine Bone China manufacturer i.e. Clay Craft Pvt. Ltd, India.