eKAVACH Wins 2015 Global Meffys 'Consumer First' Award in London

Dated: October 27, 2015

Noopur Raghunath

eKAVACH, India's most advanced digital parental control app, is the winner in the 'Consumer First' category of Meffys 2015 - the international awards for measuring success and rewarding innovation across the mobile ecosystem. The awards, supported by F-Secure and Mozilla, took place at a sell-out gala ceremony inLondon on October 19th at the Rosewood Hotel.

The 2015 Meffys' entries came from over 30 countries with strong representation from growth markets and eKAVACH was the only Indian product to win the award, which reflects the continued momentum and support for the 'Make in India' and 'Digital India' campaigns. eKAVACH offers parents the ability to use the ubiquitous phone to become a smart digital parent by remotely monitoring their child's digital activities in real-time to ensure safe, friendly, healthy and balanced usage of technology and subsequent peace of mind for parents.

Noopur Raghunath, CEO, Certus Technologies, the company powering eKAVACH, said, "We are extremely delighted and honored to be winners at Meffys, the most reputed global event for mobile. In my view, this a great achievement for an Indian startup that supports the 'Digital India' campaign to receive such a great honor on an international platform like Meffys. eKAVACH is an Indian initiative to make parenting in a technology driven world a more engaging and proactive experience, so that the children have a secure yet unstinted journey through the digital world. It will help the parenting community and also teachers, students in harnessing maximum benefits of technology by providing student-friendly safe learning environments, improved connectivity and knowledge sharing. Our entire team would like to thank MEF (Mobile Ecosystem Forum) for providing us this opportunity and platform."

Rimma Perelmuter, CEO at MEF (Mobile Ecosystem Forum), said, "MEF added the 'Consumer First' award to our roster to recognize businesses who are leveraging the mobile platform in a consumer-centric way. We're delighted to applaud Certus Technologies for their digital parenting app, which highlights the positive social impact that mobile can have on communities."

Today, with the deep proliferation of Internet and digital media in the Indian social fabric for education, entertainment and smart devices such as tablets replacing traditional toys at home, children are exposed to the digital world from a very early stage. However, modern family structure in India (nuclear families, both working parents) and work demands means that this access at home remains largely unregulated and unsupervised, which exposes kids to various online risks such as unsolicited Internet content, gaming addiction, cyber bullying, pornography, sexting etc. These risks then negatively impact children in various ways such as health (eyesight, obesity, insomnia), social (isolation, rejection of family norms) and behavioral (anxiety, depression, information overload).

With eKAVACH apps, parents can remotely manage and control Internet time, web content and applications in a real-time and dynamic manner and ensure complete Internet safety for their children. The apps are available free to download from play store. Kavach in Indian language means a shield.

CB

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