Radio Mirchi launches India's first airport radio in Delhi

Dated: October 31, 2015

The channel, which is co-curated by Radio Mirchi and popular music directors, Shankar, Ehsaan & Loy, will have no radio jockeys, and play both retro as well as contemporary Hindi music. Going forward, the channel intends to sell advertising time as well.

Radio Mirchi

Radio broadcaster, Radio Mirchi, has joined hands with the Delhi International Airport  to set up a custom-produced 24x7 airport radio station - the first in India. Launched on Friday by Delhi International Airport Limited (DIAL) in association with Radio Mirchi, Mirchi T3 will bring in a dash of entertainment by providing passengers a chance to hear songs without using any gadgets and also, free of cost.

The channel, which is co-curated by Radio Mirchi and popular music directors, Shankar, Ehsaan & Loy, will have no radio jockeys, and play both retro as well as contemporary Hindi music. Going forward, the channel intends to sell advertising time as well.

 Prabhakara Rao, DIAL CEO said: "We don't have any announcements going on at T3 airport. So to give it a different atmosphere, we feel proud to bring up Mirchi T3, a unique concept for any airport worldwide. Mirchi T3 will bring in a whole new experience to the passengers and will make their presence at the terminal soothing and enjoyable."

The concept is clearly aimed at transforming the travel experience at T3.

CB

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