Activision Blizzard to Buy Candy Crush Maker
Dated: November 04, 2015
Video game maker Activision Blizzard Inc is all set to buy "Candy Crush Saga" creator King Digital Entertainment for $5.9 billion (roughly Rs. 38,645 crores) to strengthen its games portfolio. The addition of King's highly-complementary business will position it as a global leader in interactive entertainment across mobile, console and PC platforms, Activision said.
"With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before," said Activision Blizzard Chief Executive Bobby Kotick. Video game publishers are shifting to the lucrative digital business from physical sales of games as consumers shift from consoles to playing on smartphones and tablets.
King, which makes games for social media platforms and mobile devices, will continue to be led as an independent operating unit by Chief Executive Riccardo Zacconi, Chief Creative Officer Sebastian Knutsson, and Chief Operating Officer Stephane Kurgan, the companies said in a statement late on Monday.