PUMA Associates with Two Prime Distance Running Events in India
Dated: November 06, 2015
PUMA, one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories has associated with Procam International as the official Sportswear Partner for the Tata Steel Kolkata 25K (TSK) and Airtel Delhi Half Marathon (ADHM). PUMA is to be associated with both these races. Through this five years association with the ADHM and TSK 25K, PUMA is further establishing itself as a credible player in the performance category in India. PUMA will introduce special merchandise with different looks for the races.
Airtel Delhi Half Marathon, scheduled for 29th of November, is India's prestigious half- marathon and one of India's most established running event. While TSK 25K, in its second edition, is slated for20th of December. It is India's first accredited 25K run which already sees immense enthusiasm and participation with a focus on encouraging Indian running talent, amateur men & women runners.
Talking about the association with the two marathons, PUMA India Managing Director, Abhishek Ganguly said, "We are delighted to announce our partnership with the Airtel Delhi Half Marathon and the Tata Steel Kolkata 25K. PUMA is the Fastest Sports Brand in the World and holds a credible position in the running and fitness segment. We see immense potential in the running category in India and with our association we intent to IGNITE the runs. This partnership with two of the top running events in the nation works in perfect synergy with the brand. PUMA has always been very invested in running as a sport, through such associations, we are looking at growing the running space in India."