J Walter Thompson launches global digital network Mirum in India
Dated: November 07, 2015
Advertising agency J Walter Thompson has launched its global digital agency network Mirum in India. This is the 21st market where the network has been launched since its inception in January. For the India launch, J Walter Thompson’s social media firm Social Wavelength has been rebranded as Mirum, said Tarun Rai, chief executive of the agency which is part of the WPP group.
Mirum, which was launched earlier this year by J. Walter Thompson Company, a united leading digital agencies across North America, Asia Pacific, Europe, South and Central America, and the Middle East and Africa. Led by Dan Khabie, CEO of Mirum Global and North America, Mirum brings deep understanding of local market needs coupled with leading-edge technical and creative capabilities.
Mirum India will be a digital agency rooted in the disciplines of design, innovation, data, marketing and technology that will transform how businesses communicate and grow. A full-service digital agency, Mirum will provide a range of new services that go beyond what Social Wavelength was offering as a social media specialist.
Sanjay Mehta, the joint CEO at Mirum said that the new agency will increase its digital breadth. “We will benefit from exposure to Mirum’s global work and clients,” he said. The digital agency’s global clients include Unilever, Wal-Mart Stores Inc., Coca-Cola Co., Ford Motor Co., Hyundai Motor Co., Walt Disney Co. and HSBC Holdings Plc., among others.
Mehta said that within digital, mobile will be a very important piece since 80-90% digital delivery happens through mobile devices. “Since the mobile is with the consumer 24 hours a day, it is the most precious real estate to get your message out on,” he added.