Nestle Relaunches Maggi in Indian Markets
Dated: November 10, 2015
The product -- unchanged, apart from labeling — has been relaunched in 100 towns through 300 distributors.
Nestle India has officially relaunched its popular Maggi noodles in India, five months after they were banned due to alleged presence of excessive lead content.The product -- unchanged, apart from labeling — has been relaunched in 100 towns through 300 distributors. Maggi noodles aren't available in eight states where bans are still in force but the company is working with the authorities to resume sales.
“The return of Maggi Noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us,” Nestle India chairman and managing director Suresh Nayaranan said.
All samples of Maggi Noodles Masala were cleared by three food-testing labs as mandated by the Bombay high court, Nestle India said. The tests were ordered by the court as it overturned the ban, calling it “arbitrary”.
"Your favorite Maggi Noodles are now back. Delighted to hand over Maggi Noodles to consumers to whom it belongs," Nestle India tweeted.
Nestle has also entered into an exclusive arrangement with Snapdeal, an ecommerce platform, to sell Maggi from November 12 though “registration” began on Monday. Nestle reported that stocks in markets such as Kolkata were sold out within hours of its return.
Maggi noodles was available on Snapdeal for Rs 144 for 12 packets and has been sold out already.