Multi Screen Media acquires ATP World Tour broadcast rights
Dated: November 19, 2015
Multi Screen Media Network has acquired the exclusive rights to broadcast tournaments as part of the global Elite – Men’s Professional Tennis Circuit; the ATP World Tour, for the next five years commencing from January 2016.
The network will air the live telecast of ATP's premium tier events, the ATP World Tour Masters 1000 events and the ATP World Tour 500 events along with the season-ending Barclays ATP World Tour Finals. In addition to the live telecast, the channel will broadcast the highlights and the news service which will include player interviews around the series of tournaments.
MSM Chief Executive Officer NP Singh said, "Sports in India has a strong cultural significance and a way of unifying viewership across audiences. Tennis is a high-consumption sport and the ATP reflects the best of men's tennis globally. Our association with ATP is a strategic step in the direction of firmly establishing our commitment to tennis which is recognized as one of the most followed sports in the world."
The ATP World Tour is therefore yet another significant addition to the network's line-up of live tennis events which presently includes the Australian Open and the Champions Tennis League.
Mark Webster, CEO, ATP Media, says," We are delighted that MSM has acquired the rights to the ATP World Tour Masters 1000 and 500 events along with our season finale, the Barclays ATP World Tour Finals. We are certain that MSM will provide the passion and superb production values required to showcase the finest male tennis players competing at the world's most exciting venues."