Rajesh Sikroria promoted as President, BBDO India
Dated: November 20, 2015
BBDO India has promoted Rajesh Sikroria as president, BBDO India. Also one of the founding members of BBDO India, Sikroria started his BBDO journey as the Indian Agency’s first employee, with just one brand, Pepsico’s 7UP, which now has totaled up to 15 clients across two offices in Delhi and Mumbai.
With an experience of over 15 years, Sikroria, in the past, had worked with leading advertising companies including Publicis, Percept, R K Swamy and JWT. Moreover, he had dealt with most local and global brands like Nestle, HP, Indian Airlines, Hero Honda, Apollo Tyres and Tata Motors.
"We built BBDO from scratch 7 years ago starting with 7 UP. Rajesh has grown from being the first employee to President of BBDO India by leading from the front and growing into one of the industry's best all-rounders with an ability to move fluidly between business, strategy and creative. Josy Paul and I are delighted to have him as a partner as we continue to create big ideas for big brands on big themes like gender equality through the lens of social movements." said Ajai Jhala, CEO BBDO India.
The agency, which has won prestigious awards including three inaugural awards at the Cannes Lions Festival of Creativity - for PR, Creative Effectiveness and Glass Lion categories has just one client - 7UP - at the time of start.
Sikroria commented, “2015 has been a phenomenal year for us; we have set the bar really high. Going forward, the challenge is to outdo ourselves. In my new national role, I am looking forward to working with more brands and scaling newer heights with our mantra of creating acts not ads”.