Snapdeal launches new ads platform for sellers

Dated: December 02, 2015

Sanpdeal

Snapdeal launches new ads platform for sellers

Snapdeal announced the launch of its advertising platform Snapdeal Ads on Monday, enabling its 200,000-strong seller community to reach customers through product advertisements. As the number of sellers on the marketplace platform grows exponentially, the ad platform will help the brands and sellers to help in discovery of their products and drive sales through targeted advertising tools. The tool developed in-house will allow the seller community to reach customers through product advertisements, enabling faster discovery across web, mobile web and apps.

Snapdeal Ads features a simple self-service panel integrated into the seller platform where sellers can purchase ads and begin promotions without any prior campaign management experience.

The platform provides sellers campaign analytics features to measure impact and return on investment on real-time basis, and is currently a part of the Snapdeal seller console. Large sellers and brands who wish to develop more elaborate campaigns can further customise their advertising plans using a comprehensive self-serve platform.

The platform will be based on pay per click advertising technology, and enable a reach of reach over 90 million customers. The ads will be displayed on the web, mobile web and apps, higher than other similar products.

CB

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