Cartoon Network launches digital TV app for South East Asia
Dated: December 02, 2015
Cartoon Network has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Southeast Asia.
The app is free and available for download now on the App Store and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all approximately 15 seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.
"Cartoon Network Anything is unlike anything we've ever designed," says Mark Eyers, chief content officer for Turner's Kids Networks in Asia-Pacific, including Cartoon Network. "The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of 'what will come next?' Basically, it hosts the best of Cartoon Network on your phone."
The team says that all the content on the app is bespoke for the platform and created with its specific user interface in mind. The user can determine which type of activity he/she likes, as well as which shows/franchises/characters they prefer, thereby offering a completely unique experience for every user. So, besides original content, much of it is in line with Cartoon Network's main franchises like Adventure Time, The Amazing World of Gumball, We Bare Bears, Ben 10, Uncle Grandpa, and Teen Titans Go!.