Suresh Balakrishna quits IPG, to join WPP's Kinetic as CEO
Dated: December 04, 2015
Suresh Balakrishna, CEO of the IPG Mediabrands agency BPN (Brand Programming Network), has resigned. Balakrishna, who also led media agency Initiative's non-global accounts as well as Rapport, the out-of-home agency of the group, is set to join WPP's out-of-home agency Kinetic India as CEO South Asia and Middle East in January 2016.
“I have had four very exciting and fulfilling years at IPG Mediabrands, having said that I am looking forward to my new role. WPP is the world’s largest advertising group and Kinetic is India's largest OOH company, so taking an established company to greater heights in the South Asia and Middle East region will be a challenge which I am looking ,“ said Balakrishna.
Confirming the development, Shashi Sinha, CEO - India, IPG Mediabrands, said: "I am sorry to see Suresh go. He's been a great asset to the company and an excellent professional."
In 2005, he had joined Zee Entertainment Enterprises Ltd (ZEEL) as Executive Vice-President, Marketing, but was moved to DNA when ZEEL joined hands with the Bhaskar Group to launch DNA in Mumbai.
Balakrishnan had quit Lowe Lintas’ Initiative Media as EVP and GM in 2003 to join The Hindustan Times as VP - Media & Marketing.