Jet Airways appoints Cheil India as their digital agency
Dated: December 04, 2015
Jet Airways has appointed Cheil India as its digital agency following a multi-agency pitch. As Jet Airways’ Digital agency Cheil India will be responsible for developing and implementing the entire suite of digital programmes including social media and content development. Industry sources disclose that the airline spends over Rs 40 crore on digital advertising.
Gaurang Shetty, VP, commercial, Jet Airways said, "Digital and social media led communication is a key focus area for Jet Airways. We are happy to partner Cheil to help us drive engagement with our guests and stakeholders across digital and social platforms. During our detailed evaluation process Cheil demonstrated key attributes including sharp insights and data led approach which we believe will add value to Jet Airways' digital strategy."
Shiv Sethuraman, group president, South-West Asia, Cheil India, added, “We feel honoured that Jet Airways picked Cheil. Jet Airways is one of the country’s leading brands and has a very robust and comprehensive digital marketing programme. Our skills and capabilities will be put to the test working on such a complex and dynamic category. Looking forward to our expansion into Mumbai will also receive a considerable boost with this large and prestigious appointment.”