PepsiCo's D Shivakumar appointed to Chair Mobile Marketing Association’s First India Board

Dated: December 16, 2015

D Shivakumar

Mobile Marketing Association (MMA), the global trade association for the mobile industry, has set-up its first MMA India board of directors. The board has 12 industry stalwarts, across the marketing, technology and advertising spectrum. The association has roped in D Shivakumar, chairman and CEO, PepsiCo India to chair the board. The newly-appointed Board in its first meeting set up an agenda to help marketers adapt to the evolving mobile environment in India with regards to advertising and commerce.

The Board will be led by Chairman D Shivakumar, chairman and CEO of PepsiCo India Holdings. Other board members include personalities such as Ajit Mohan, president, Novi Digital Entertainment, Amarjit Singh Batra, CEO, OLX South Asia, Amrit Thomas, chief marketing officer, United Spirits, CVL Srinivas, CEO South Asia, GroupM, Kirthiga Reddy, managing director, Facebook India, Prasun Basu, managing director, South Asia, Millward Brown, Priya Nair, executive director, Home Care, Hindustan Unilever, Rohit Dadwal, managing director, Mobile Marketing Association Asia-Pacific, Senthil Kumar, chief creative officer, J Walter Thompson, Shireesh Joshi, head, strategic marketing, Godrej Group, Vijay Shekhar Sharma, founder and CEO, One97 Communications, and Paytm.

Commenting on joining the MMA board, Shivakumar said, "The Indian market is brimming with great opportunities for Mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium." He further added, "Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies."

Rohit Dadwal, managing director for MMA, APAC said, "Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile."




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