Snapdeal goes multilingual, launches Hindi and Tamil versions
Dated: December 16, 2015
E-commerce player Snapdeal has announced the launch of its multilingual platform. Snapdeal will now be available in multiple languages to enable millions of Indians overcome language barriers and shop online in their preferred regional language. From 26th January 2016, Snapdeal will be available in English and in 11 different regional languages—Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi. Snapdeal expects to reach an additional 130 Million smart phone users in India with this move, who use internet in regional languages, thus making digital commerce now accessible to all.
Currently, the feature has been added to the lite version of the website, Snaplite and the same will go live on the website and the mobile app sometime soon. According to the company, the multilingual user interface has been developed on the basis of the feedback it received from both its buyers and sellers.
"India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage in their native languages. Our decision to go multi-lingual is driven by the feedback we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal's multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language," said Rohit Bansal, co-founder at Snapdeal.
Currently, the feature has been added to the lite version of the website, Snaplite and the same will go live on the website and the mobile app sometime soon.