Senthil Kumar named chief creative officer of JWT India

Dated: December 17, 2015

Senthil Kumar

J. Walter Thompson India announced its Chief Creative Officer in creative maverick, Senthil Kumar, who is known for creating cutting edge and award winning work for some of India’s most powerful brands. Kumar will be partnering Tarun Rai, CEO J. Walter Thompson South Asia to lead the overall creative mandate for J. Walter Thompson India, across its six offices.

While taking over his new role, Kumar says, "I am thrilled to lead J. Walter Thompson India as its Chief Creative Officer. Am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world beating ideas. The way forward is not just language neutral and media agnostic ideas, but to invent platform specific creative solutions that solve business problems."

Kumar started his journey with J Walter Thompson around 15 years ago when he joined the agency's Bengaluru office. Over the years, he has worked in all the offices of J Walter Thompson South Asia (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Nepal and Sri Lanka). His work for brands and companies such as PepsiCo, Nike, Levi's, Google, Ford, The Times of India, Nestle, Unilever, ITC, Diageo, ING bank, Kingfisher Beer, MRF Tyres, De Beers, UNICEF and Rotary, has won him and the agency several awards. He claims to hold an unparalleled record of winning 16 Cannes Lions (giving him the title of The Lion Hunter), and being the only creative director on the Mobile Marketing Association (MMA) board.

Kumar’s passion to push the envelope has brought him international recognition in areas like content creation, photography, design, direction & film making. His work is celebrated in India and recognised globally for its ability to amplify deep local insights into simple ideas that solve complex marketing challenges.

CB

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