Percept/H bags Tresmode’s creative duties
Dated: December 17, 2015
Percept/H, the flagship advertising agency of Percept Limited, has recently bagged the account of Tresmode, a brand synonymous with chic footwear. The account has been signed on a retainer contract. It will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai Office.
Kapil Mahtani, CEO, Tresmode India, said, "Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative and impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand."
Percept/H will be responsible for the complete 360° creative and media approach for Tresmode across mediums. The scale of work will include ATL and BTL activities, digital activations and app development. The account was mandated to Percept/H last month, and the creative communication started rolling out across mediums pan India this month.
Speaking on the account win, Jiten Bhagat, CEO, Percept/H, said, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency’s growing and diverse roster of clients.Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”