Vodafone ZooZoo's return in its new campaign
Dated: December 18, 2015
Vodafone, a leading telecom company has released its latest marketing initiative to push MyVodafone App. In order to grab eyeballs and connect with people, it has brought back the famous ZooZoo characters. Supporting the re-launch will be a four-film series, of which one film went live online on 17 December.
The one-minute film shows the ‘Zumi Army’ at a factory indulging in different kinds of work. From Whatsapp, to bill payment, to listening of music, the ZooZoos are shown working on different things. It ends with a ZooZoo shutting a door, on the outside of which rests the name MyVodafone App.
Designed and conceptualized by Ogilvy and Mather, the MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that 'one can avail of Vodafone services, now on one's phone'.
Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head - Brand Communication & Insights, Vodafone India, said "The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one's phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App."
"Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news or information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone." Said Kavita Nair, National Head, Retail and Digital, Vodafone India