Hero Cycles appoints Sreeram Venkateswaran as Director, Marketing

Dated: December 21, 2015

Sreeram Venkateswaran

Hero Cycles, the world's largest cycle manufacturer by volume has announced a senior level executive appointment of Mr Sreeram Venkateswaran as Director, Marketing. He joins Hero Cycles from Daimler India Commercial vehicles where he extensively contributed to establish the BharatBenz brand in India successfully. At Hero Cycles, his focused mission and key objective is to build and grow the "Premium and New Generation" bicycle business for the company.

According to Mr. Pankaj Munjal, CMD, Hero Cycles, "We welcome Mr. Venkateswaran to our team. Marketing forms one of the primary pillars of organizational excellence at Hero Cycles and I am confident that this appointment will be integral to our organizational growth, both vertically and horizontally. I wish Sreeram all the best for his tenure here with us."

Mr. Venkateswaran, who was born and brought up in Bhopal. He holds a B.Tech (Mechanical) Degree from Bhopal University and has over 25 years of rich experience in the in the automotive industry, primarily in customer facing roles. Some of the key organizations where he has worked include Mahindra & Mahindra, Tata Motors, Eicher, and Bajaj Auto.

Commenting on his appointment, Sreeram Venkateswaran, Director, Marketing, Hero Cycles said, "It is my great and good fortune to work with Hero Cycles. I am conscious that we as a company need all the support that each of its employees can provide for it to proper and shine. I believe that with the strong heritage of quality and customer orientation that we carry, I and my team shall work tirelessly to anticipate and fulfil our customer's expectation at all times."

The Hero Motors Group includes cycle giant, Hero Cycles, auto parts manufacturing companies, Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, Munjal Kiriu Industries pvt. Ltd, hospitality arm Munjal Hospitality, and luxury home décor products company, Oma Livings. Hero Cycles is the leader in both the standard and specialist bicycle segments in India.

CB

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