China’s Letv to enter Indian market on January 5

Dated: December 28, 2015


Chinese Internet company LeTV will be debuting in the Indian market on January 5. The company has started to send out media invites, hinting at its intentions to launch a smartphone in the country soon. With the launch, LeTV will become one of the many Chinese companies to recently enter the Indian market. In the past two years, we've seen a fleet of companies come to the country. Some of these include Xiaomi, OnePlus, QiKU, Coolpad, and Meizu among others.

Apart from smartphones, Letv makes televisions. However, the main revenue driver for the company is its digital content; the company is involved in original productions as well as content aggregation.

As for what to expect at the event on January 5, the company could launch any of its four smartphones in India. The company recently launched the Le 1s, as part of its premium "Superphone" family, which along with the Le Max, are touted to be the world's first handsets to have a mirror-surfaced fingerprint recognition technology. 

Earlier this year, LeTV also launched three USB Type-C Superphones. The LeTV Le 1 sports a 5.5-inch full-HD display with a 1080 x 1920 pixel resolution. It includes a pixel density of 403ppi. The device is powered by a 64-bit MediaTek Helio X10 octa-core processor clocked at 2.2GHz and paired with 3GB RAM. The smartphone will be available in 16GB, 32GB and 64GB inbuilt storage variants.




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