Flying Cursor bags digital duties of Sulekha.com
Dated: December 28, 2015
Flying Cursor has bagged the Digital, Creative and Media duties of Sulekha.com, which is India's largest and fastest growing digital platform, providing local services in 800+ categories to more than two million users every month. With their revamped website and mobile app, Sulekha.com is set for a brand makeover.
Speaking about Sulekha, Soumendu Ganguly, (Head of Marketing) says, "Today online is the primary medium of content consumption in India. This is where millennials are and it is imperative that we reach them on digital using a language they speak and are comfortable with. In Flying Cursor, we have found a partner who understands this media and is uniquely capable of delivering content that would help me become a brand people love to talk about and in the process make me the homescreen app for services in the country."
Parag Gandhi, director, Flying Cursor, said, "It's really exciting to see Sulekha's enthusiasm to adapt with the times and appeal to the huge audience in this segment. There are a lot of possibilities and exciting things we can do, and we're really looking forward to re-connect the brand with the audience in a fun way, and set the tone for its communication."
Sulekha.com has 14 offices and 1,300+ employees across India, including Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kolkata, Chennai. Sulekha's stated intent is to 'reinvent' its image and appeal to the millennials.