India to Host the 11th International Global Communication Association (GCA) Conference of Media and Communication Professionals

Dated: January 11, 2016

The Global Communication Association (GCA), a nonprofit professional body has announced the 11th international conference of media experts and communication specialists from around the world to be held in Mysuru, Karnataka, India on 28-29 January 2016. The University of Mysore which is celebrating its Centennial will be the academic partner hosting this conference. The conference will be one of the highlights of the grand centenary celebrations. In the past, GCA conferences have been successfully organized in many other countries across different geographies such as China, Oman, India, Poland, Malaysia, Zambia, Canada, Russia, India and most recently, in Germany.

The 2016 India conference focusing on 'Ombudsman: Media and social responsibility', has aroused keen interest amongst many participants from around the globe coming from different academic and industry backgrounds. At a time when there is a massive explosion of the media across the globe, be it of the traditional variety or the new media, it is increasingly being looked upon as a powerful instrument of social change. On the flip side, as with any instrument that can influence vast sections of a society, there are also other 'powerful forces' that will misuse the media for vested interests.

"The purpose of this conference is to engage in key discussions with an intrinsic aim to share information, promote culture, identify challenges, find solutions and exchange the most updated knowledge on various topics of public relations, media and communication", says Prof. Dr. Yahya R. Kamalipour, Chairman, Global Communication Association (GCA).

Established in the year 2007, the GCA objectives are the promotion of academic research in global communication studies among major universities worldwide; facilitation of joint project and research opportunities among scholars and students. More importantly, GCA provides an eclectic international platform for corporate executives, communication specialists, policy makers, academicians, bureaucrats, political leaders, public relations practitioners and co-related industry professionals to meet, interact and generate new ideas for growth.

In the two-day conference deliberations, about one hundred media and communication experts from across different continents are expected to propose and discuss the latest communication challenges out in the open and solutions on hand.

"On this very prestigious occasion, it is befitting to honour the memory of Karnataka's one of the most pre-eminent public relations professionals of all times, Mr. A. P. Chowdappa, fondly acknowledged by the industry as "a veritable PR institution", with the institution of the second international award in his name", added Mr. Krishna B. Mariyanka, Curator and Organising Secretary, 11th GCA Conference, Mysuru. In his distinguished career spanning over five decades, Mr. A. P. Chowdappa is best remembered as General Manager (PR) of HMT Limited, Bengaluru, which, in its 'hey-days', was very famously known as the 'Time-keeper of the nation'. Mr. A. P. Chowdappa is an inspirational and legendary figure, who nurtured many a talent, particularly in the fields of media and communications.

CB

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