Hyundai Motor India Launches Happy Move - 'Save Our Heritage' CSR Initiative

Dated: January 14, 2016

Hyundai Motor India Ltd, the country's second largest car manufacturer and the largest passenger car exporter has launched global CSR campaign- Happy Move in India. Hyundai Motor India in association with Archaeological Survey of India (ASI) will spread awareness on the Indian heritage monuments.

Hyundai Motor Group's CSR is centred on 4 main pillars -"Safe Move, Happy Move, Green Move and Easy Move". The theme of Happy Move program this year is "Save Our Heritage" and in this program Hyundai will conduct awareness drive (Jan11- 21, 2016) with 100 Happy Move Global Youth Volunteers (80 from Korea and 20 from India) at the heritage sites of Safdarjang Tomb, Firozshah Kotla, Qutub Minar and Old Fort. At these heritage sites, the volunteers will undertake activities to upkeep the amenities, maintenance of gardens and will conduct awareness activities to educate the visitors on the value of heritage.

Mr Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, "Hyundai is a responsible car manufacturer and India's most loved and trusted car brand, it is our responsibility to appraise the importance of heritage in our lives. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds. Happy Move is our global program and is an effort to create a sustainable environment with the purpose of delivering inspiration and unique experiences to all the areas of the world. We have associated with the Archaeological Survey of India (ASI) for creating awareness for the Indian Heritage Monuments."

Archaeological Survey of India official said, "Happy Move initiative is a welcome step from Hyundai Motor India Ltd., towards preserving the heritage monuments. There is an immediate need to create awarenessamong people and sensitise them to understand the value of heritage in our lives."

The Happy Move Global Youth Volunteers are selected by Hyundai Motor Company with a view to create a global community around the principals of sharing. Currently in its 16th edition, the volunteer program has sent over 3,000 volunteers to India till date who have been instrumental in creating a meaningful difference to lives of people in over 65 villages around Chennai. 

CB

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