Mindshare appoints James Lewin as first Asia Pacific head of innovation

Dated: January 20, 2016

Mindshare has appointed a head of innovation for Asia Pacific for the first time, handing the role to James Lewin. He will be tasked with driving Mindshare’s philosophy of adaptive marketing, and more specifically planning for agility. To this end, Lewin will forge key technology partnerships to help Mindshare’s clients identify and capitalize upon both fixed and fluid cultural or brand energy moments. The partnerships will range from wearable technology and internet of things (IoT) to data visualization to content distribution platforms.

In his new role, Lewin will work in concert with Mindshare’s other regional specialists, such as the heads of Content, Digital, Strategy and Clients Leadership. He will also build a regional network of local provocateurs; Innovation leads in each Mindshare market.

Karl Cluck, Mindshare’s recently appointed APAC chief client officer, commented “With his keen strategic insight, deeply creative mindset, strong technical understanding and breadth of experience in Asia — James really embodies the spirit of innovation at Mindshare. He’ll play a key and critical role in delivering communications planning and driving the partnerships that will bring our Adaptive Marketing proposition to life for our clients in this region. It’s really a delight to have him back in our network.”

Lewin has over 10 years’ experience, spanning Global, EMEA and APAC teams, and having delivered award-winning work for clients such as Unilever, HSBC, Motorola, Disney, Pepsi, Diesel Jeans and Nike.

CB

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