Bajaj V, Made of INS Vikrant's Scrap Metal, Unveiled

Dated: February 02, 2016

Bajaj V, the Indian two-wheeler giant's the all-new 150cc motorcycle, was unveiled today in India. The bikemaker added that Bajaj V launch in India, however, will happen "within a month". Bajaj Auto had earlier teased the bike that also provided insight into is its build with the metal sourced from the decommissioned INS Vikrant aircraft carrier. It will be priced between Rs 60,000 – Rs 70,000.  Bajaj V's production will begin on February 5, 2016, deliveries will only start in March.

Rajiv Bajaj, Managing Director, Bajaj Auto, said “while Bajaj is already a leader in half the Indian bike market, the other half has been elusive. Considering the fact that commuters buy 125cc bikes, things were kept things simple while approaching this market albeit with a good product and a good story.”

Like the Pulsar and Discover the V is also expected to start a series (The 15 in V15 stands for its 150cc engine) with more derivatives from the same platform expected at later stages. Senior company executives stated that the V will start a new category in the commuter bike segment. Available in two colours the V15 will carry an insignia of INS Vikrant on its fuel tank, which is built using the warship’s metal. Bajaj bought Vikrant’s metal as scrap from an undisclosed seller before recycling it to get rid of any impurities for further processing and moulding.

This will be the eight product by Bajaj Auto this financial year and the first in 2016 having launched three Avengers, two Pulsars and the CT100. The ‘V’ brand will complement five of its predecessors which are in production.




© Copyright 2015. Creative Brands Magazine. All rights reserved. Privacy Policy /  Disclaimer /  Terms & Conditions