Snapdeal to relaunch Maggi Noodle online
Dated: February 11, 2016
Nestle India Ltd is all set to bring back its Maggi chicken noodles, starting with online sales on Snapdeal.com from 11 February. Customers can buy a special ‘Maggi chicken lovers’ kit’ during the exclusive sale. The kit has 8 packs (2*4 pack) of Maggi chicken noodles, and goodies like fridge magnets and photo frames for Rs 120. Pre-registration for these limited edition packs starts today on Snapdeal and will be open till 11 PM on February 10, 2016. The company had shifted to the online-first strategy when it relaunched Maggi masala noodles on 9 November.
Tony Navin, SVP (Partnerships and Strategic Initiatives) at Snapdeal said, “Given the success of our partnership with Nestlé for the re-launch of Maggi noodles late last year, we are thrilled to bring back another popular variant of the product. We are confident that this unbeatable offer by Maggi coupled with Snapdeal’s seamless user experience and quick delivery, will be a huge hit among our customers across the country.”
The ban on Maggi noodles had hit Nestle India hard. Besides Patanjali, ITC Ltd’s Yippee noodles and CG Foods’ Wai Wai noodles have increased their market share after the ban on Maggi noodles. Maggie is now ready to win the battle once lost.