Orkus Set to Revolutionize LED Lighting Scenario in India
Dated: February 15, 2016
The future of lighting has been redefined in the country with the launch of promising LED brand "Orkus". With its wide and unmatched range of superior LED Products, "Orkus", the flagship LED brand of Compact Lamps Private Limited, is all set to revolutionize LED lighting scenario in India. Enthused by the pioneering success it achieved in just a few months of its launch, the company aims to achieve revenue of Rs 1000 Cr in the next three years with an extensive network across India with projections of 30% share from the brand 'Orkus' only.
Under its LED brand 'Orkus', the Compact Lamps has rolled out an array of exclusive LED products that include LED Bulbs, LED Panels, LED Spot and LED Tube lights, among many others. The company has initially targeted to invest over Rs 100 Cr in the next three years to ramp up its LED manufacturing facilities, capabilities as well as the promotion of the new brand. With its wide network of channel partners, indigenous facilities, strong marketing & promotion, competent R&D & proactive sales & service, "Orkus" has already created strong footprints in the domestic LED Market.
Speaking over the company's immediate expansion plans, Mr. Kapil Gupta, MD, Compact Lamps Pvt. Ltd. said, "We are all set to revolutionize the LED lighting landscape in India with our wide and unmatched range of superior 'Orkus' LED products pan-India. Besides expanding our market into metro cities, we are also focusing on developing and strengthening our dealers' network in tier-II and III cities. On the back of huge market demand for our products, I'm sure we will successfully be able to achieve the revenue target of Rs 1000 Cr in the next three years."
Compact Lamps has already launched its LED lighting brand 'Orkus' in Northern states, Maharashtra, Tamil Nadu, AP, Telangana and Kerala. Apart from, North and South India, the company has successfully established its dealers network in western region of the country with penetrating deeply in the markets of the leading cities, including Pune, Mumbai, Indore, Bhopal, besides other upcountry markets.