YuppTV and NDTV tie up for live streaming of digital content
Dated: February 16, 2016
Internet-based TV streaming service provider YuppTV is all set to partner with NDTV to live stream digital content from four channels of the latter on its platform. Under this partnership, the subscribers of YuppTV will be able to watch the Group's four channels namely, NDTV India (Hindi), NDTV 24x7 (English), NDTV Prime (English), and NDTV Good Times (English) anytime, anywhere.
"We are the largest OTT provider for Indian content in the world, while the NDTV group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV's popular news and lifestyle programmes to our offerings and will improve the selection choices for our users. We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership," YuppTV Founder and CEO Uday Reddy said.
As a digital OTT platform, YuppTV currently has more than 200 Indian TV channels in Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Oriya, Gujarati, Sinhala, Urdu, and Bangla.
Rahul Sood, head, network distribution and affiliate sales, NDTV, adds, "We are pleased to partner with YuppTV, a leading digital content destination for Indian expats. This association will offer more options for YuppTV users and allow them access to our channels anytime, anywhere."