DittoTV names Archana Anand as business head

Dated: February 16, 2016

Archana Anand, the Vice-President & Head-Global Business Development, performance marketing & life cycle management at Zee Digital Convergence Ltd, will be the new Business Head of dittoTV. In her role as Business Head-dittoTV she will report to Debashish Ghosh-CEO, ZDCL (Zee Digital Convergence Limited, the digital arm of ZEEL).

Debashish Ghosh, CEO, Zee Digital Convergence Limited on her appointment highlighted “The OTT Industry is at an influx point with competition hotting up and things looking better than ever before in terms of choices for the end consumer. Content and Broadcast behemoths have all woken up to this reality and are quickly ensuring that they too are in the race, so as to continue to engage the end consumer and his demands for watching TV anytime, anywhere. As recently was done with the launch of our exclusive beforeTV feature which telecasts shows hours before television”

Her appointment marks the arrival of a new generation in the evolution of OTT industry in India. She comes with close to 20 years of experience across domains, a management professional from IIM Bangalore,  who has worked across the Sales, Client Relationship, Product, Creative and User Experience domains, to have a very well rounded and holistic sense of managing a new age product business. She has been in the Synergians list of Inspiring Women Leaders.

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